Who owns an app published through a publishing partner?
The app listing lives under the publishing partner's verified Google Play identity, while the code, brand and assets stay with whoever built them. That split is the whole reason a written agreement matters. A sound arrangement states four things in plain language: who holds the intellectual property, who controls the ad network accounts and therefore sees the revenue reports, how the app can be transferred out using Google's official app-transfer feature, and the notice period on either side. Google's app transfer moves a listing between developer accounts while keeping its installs, ratings and reviews — so a clean exit is genuinely possible when it is agreed in advance.
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