Which ad format earns the most: banner, interstitial or rewarded video?
Rewarded video earns the most per impression, interstitials are second, and banners are the lowest. Rough 2026 global averages: rewarded video $8–$20 eCPM, interstitial $4–$12, native $2–$6, banner $0.20–$1.50. Rewarded wins because the user opts in and watches to completion, so advertisers pay for genuine attention. Banners earn least per impression but fire constantly, so they still contribute real volume. The best-earning apps do not pick one — they run rewarded video at natural opt-in moments, an interstitial on a session or level boundary, and reserve banners for screens where a full-screen ad would break the flow.
Own a Google Play developer account?
ConsoleMint is an app monetization company: it builds Android apps, publishes them, maintains them and monetizes them with in-app advertising, then shares the ad revenue with the publishing partner whose Google Play account distributes them. Developer-role access only — never owner access, never a password — revocable with 30 days notice.
See how ConsoleMint works →A fixed monthly payout while the apps ramp up, then a share of the ad revenue.Related questions
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