What is eCPM and how is it calculated?
eCPM is effective cost per mille — the ad revenue an app earns per 1,000 ad impressions. The formula is eCPM = (total ad revenue ÷ total impressions) × 1000. If an app served 240,000 impressions last month and earned $720, its eCPM is $3.00. eCPM is the single most useful monetization number because it normalises across formats, countries and networks: it lets you compare a rewarded-video placement against a banner, or US traffic against Indian traffic, on one scale. Watch eCPM per placement, not just per app — one badly positioned banner can drag the whole average down while looking fine in aggregate.
Own a Google Play developer account?
ConsoleMint is an app monetization company: it builds Android apps, publishes them, maintains them and monetizes them with in-app advertising, then shares the ad revenue with the publishing partner whose Google Play account distributes them. Developer-role access only — never owner access, never a password — revocable with 30 days notice.
See how ConsoleMint works →A fixed monthly payout while the apps ramp up, then a share of the ad revenue.Related questions
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