rejections

The most common rejection reasons are a missing or invalid privacy policy, a Data safety form that doesn’t match the app’s behaviour, broken or crashing functionality, misuse of permissions, misleading metadata or screenshots, and intellectual-property or impersonation issues. Google emails the exact policy that was violated; fix that specific item and resubmit. Repeated rejections for the same issue can escalate into a policy strike against the whole account.

Add a publicly reachable privacy-policy URL that names your app, lists what data it collects and how it is used, then paste that URL into Play Console under Store presence → Store listing and in App content → Privacy policy. The policy must sit on a live, non-editable page (not a Google Doc set to edit) and must match your Data safety answers. Once both agree, resubmit for review.

“Pending publication” means the app passed review but Google is still propagating it, which normally takes a few hours but can stretch to up to 7 days for brand-new developer accounts. Accounts created after November 2023 are throttled the most, while established accounts publish almost immediately. If it exceeds 7 days, check for an unfinished declaration (Data safety, content rating or target audience) silently blocking the release.