India

Publishing from India follows the same worldwide process: create a Google Play developer account, pay the one-time $25 fee (charged in USD to an international-enabled card), complete identity verification with an Indian address and phone number, then upload your signed AAB and store listing. To receive earnings you also add a payments profile with an Indian bank account and PAN. Many Indian indie developers skip the new-account 12-tester / 14-day wait by publishing through a seasoned, verified account first.

To receive money from paid apps or in-app purchases you need a Google payments profile linked to an Indian bank account, and Google collects your PAN for tax reporting. Free apps with no in-app purchases need no payments profile at all — only the one-time $25 registration. Earnings are paid out monthly once your balance crosses the payout threshold, converted to INR at Google’s exchange rate.

A D-U-N-S number is required only for organisation (company) accounts, not for personal/individual developer accounts. Indian companies can request a free D-U-N-S number from Dun & Bradstreet, which can take up to 30 days. If you are an individual developer, you skip D-U-N-S entirely and verify with your personal identity instead.

Indian traffic typically earns $0.30–$1.50 eCPM on banners and $1–$4 on interstitials, with rewarded video reaching $2–$6. That is roughly a quarter to a tenth of United States rates, because eCPM tracks what local advertisers will pay to reach that audience. Two practical consequences: an India-first app needs far more daily active users to hit the same revenue as a US-first one, and format mix matters more — leaning on rewarded video instead of banners can double effective earnings on the same user base. Payments from Google are made in local currency once the account passes the $100 payment threshold.