How is app ad revenue shared between a developer and an ad network?
A standard ad network keeps a mediation/platform cut and pays the rest to whoever owns the ad units, typically 60–80% to the publisher depending on the network and format. That share arrives from day one of live traffic, so a brand-new app with no installs earns close to nothing at first — the split is real but there is nothing yet to split. ConsoleMint's revenue-share model is structured differently because it is also the one paying for the app to be built and maintained: it pays a fixed monthly payout during the app's ramp-up months (while installs and ad revenue are still small), then converts to a performance-based share of ad revenue as the app matures, reviewed roughly every 45 days. The publishing partner is never asked to fund or wait out the ramp-up period unpaid.
Own a Google Play developer account?
ConsoleMint is an app monetization company: it builds Android apps, publishes them, maintains them and monetizes them with in-app advertising, then shares the ad revenue with the publishing partner whose Google Play account distributes them. Developer-role access only — never owner access, never a password — revocable with 30 days notice.
See how ConsoleMint works →A fixed monthly payout while the apps ramp up, then a share of the ad revenue.Related questions
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