AdMob vs Unity Ads vs AppLovin: which pays more?
None of them wins outright — AdMob tends to lead on banner and interstitial demand breadth, Unity Ads and AppLovin usually beat it on rewarded video in games, and the highest earners run all three through mediation rather than choosing. The useful way to read the difference is by demand type: AdMob draws on Google's enormous advertiser pool, which fills reliably in almost every country and format; Unity Ads is built around game advertisers and performs strongest on rewarded video in a gaming audience; AppLovin MAX is primarily a mediation platform with its own strong rewarded and interstitial demand. In a mediated stack they bid against each other per impression, which is where the commonly reported 15–40% eCPM uplift comes from. Pick a single network only while volume is small; once an app has a few thousand daily users, the question stops being “which one” and becomes “which mediation layer”.
Own a Google Play developer account?
ConsoleMint is an app monetization company: it builds Android apps, publishes them, maintains them and monetizes them with in-app advertising, then shares the ad revenue with the publishing partner whose Google Play account distributes them. Developer-role access only — never owner access, never a password — revocable with 30 days notice.
See how ConsoleMint works →A fixed monthly payout while the apps ramp up, then a share of the ad revenue.Related questions
- What is app-ads.txt and do I need one?
- How long does AdMob account approval take, and why do applications get rejected?
- Why do AdMob accounts get disabled for invalid traffic?
- When does AdMob pay, and what is the payment threshold?
- Can I click my own ads to test that they work?
- Why did my app's ad revenue suddenly drop?
- What is the difference between eCPM, CPM and RPM?
- How many daily active users do I need to earn $1,000 a month from ads?