What is the cheapest way to publish an app on Google Play?
The cheapest way is to pay Google’s one-time $25 registration fee and publish under your own account — there is no ongoing charge and no revenue share on free apps. Budget for the hidden cost: the 12-tester / 14-day closed test on new personal accounts, and identity verification. If you cannot wait or cannot verify (no accepted ID, no D-U-N-S for an organisation account), the next-cheapest route is a one-off publish on an established console.